Harley-Davidson has retired 65.9% of its shares since 2002, from 304,919,800 to 104,072,507.
At $26.76 a share, a market value of $2.8B. P/E 13.7, trailing twelve months to June 2026.
| Fiscal year | Date | Shares outstanding | Filing | |
|---|---|---|---|---|
| 1999 | 2000-03-17 | 303,297,616 | 10-K405 | cover page |
| 2000 | 2001-03-19 | 302,102,923 | 10-K405 | cover page |
| 2001 | 2002-03-18 | 302,766,939 | 10-K405 | cover page |
| 2002 | 2003-03-17 | 304,919,800 | 10-K | cover page |
| 2003 | 2004-03-04 | 294,431,681 | 10-K | cover page |
| 2004 | 2005-03-07 | 291,972,467 | 10-K | cover page |
| 2005 | 2006-02-21 | 272,533,373 | 10-K | cover page |
| 2006 | 2007-02-19 | 257,553,216 | 10-K | cover page |
| 2007 | 2008-02-18 | 238,500,409 | 10-K | cover page |
| 2008 | 2009-02-10 | 233,590,267 | 10-K | cover page |
| 2009 | 2010-02-01 | 234,304,383 | 10-K | |
| 2010 | 2011-01-31 | 235,521,693 | 10-K | |
| 2011 | 2012-01-31 | 230,497,185 | 10-K | |
| 2012 | 2013-01-31 | 226,249,774 | 10-K | |
| 2013 | 2014-01-31 | 220,051,960 | 10-K | |
| 2014 | 2015-01-30 | 211,524,478 | 10-K | |
| 2015 | 2016-01-29 | 184,026,026 | 10-K | |
| 2016 | 2017-01-27 | 176,343,189 | 10-K | |
| 2017 | 2018-02-02 | 168,413,679 | 10-K | |
| 2018 | 2019-02-01 | 159,543,955 | 10-K | |
| 2019 | 2020-01-31 | 152,807,930 | 10-K | |
| 2020 | 2021-01-31 | 153,313,450 | 10-K | |
| 2021 | 2022-01-30 | 153,880,570 | 10-K | |
| 2022 | 2023-01-27 | 146,189,632 | 10-K | |
| 2023 | 2024-01-31 | 136,562,856 | 10-K | |
| 2024 | 2025-01-31 | 124,536,850 | 10-K | |
| 2025 | 2026-01-30 | 111,850,563 | 10-K |
Source: all 10-K filings of Harley-Davidson on EDGAR. Download this series as CSV. Licence CC BY 4.0, credit Buyback Radar.
The story
Every Monday we write about one of these companies.
Read the full storyCash spent comes from the cash flow statement. Shares outstanding fell by less than the company bought, because part of every buyback only replaces shares handed to employees. Today’s price is $26.76.
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Yes. Harley-Davidson has 11.9% fewer shares outstanding than twelve months ago, 104,072,507 as of July 31, 2026. Over five years the share count is down 32.4%.
Net of every new share it issued, Harley-Davidson has 200.8 million fewer shares than at its 2002 peak. That is 65.9% of the company.
104,072,507 shares, as of July 31, 2026, from the cover page of its latest 10-Q. At the 2002 peak it had 304,919,800.
Each share is a bigger slice of the company. Someone who held Harley-Davidson stock in 2002 owns 2.9 times as much of the business today without buying another share. Whether that was a good use of cash depends on the price paid.
Harley-Davidson ranks No. 23 of 467 companies on Buyback Radar by share of the company retired since its peak. Close to it on the list: Elevance Health (67.0%), Employers (66.4%), Loews (65.7%), Ameriprise (65.4%).
Every answer is computed from Harley-Davidson's own SEC filings and rebuilt every Monday. Latest count: 10-Q on EDGAR.
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