Buyback Radar
Company reports

NIKE

NKE

NIKE has retired 34.2% of its shares since 1999, from 2,257,782,200 to 1,485,308,829.

34.2%retired since 1999
n/a%last 5 years
n/a%last 12 months
1.5Bshares today

At $37.13 a share, a market value of $55.1B. FCF yield 3.8%, P/E 17.8, trailing twelve months to August 2026.

Shares outstanding, 1999 to todaysplit adjusted, from SEC filings
a quarter gone 20162.3B shares, 19991.5B200020052010201520202025
1999, 2,257,782,2002026-09-28, 1,485,308,829

Early years use the fiscal-year average share count from the 10-K.

A share bought in 1999
1.5× more of NIKE today, without buying another share. It was one of 2,257,782,200 shares then. It is one of 1,485,308,829 now.
Every filing we read28 fiscal years, split adjusted
Fiscal yearDateShares outstandingFiling
19991999-07-232,257,782,20010-Kcover page
20002000-07-242,158,060,13610-K405cover page
20012001-07-252,153,923,15210-Kcover page
20022002-07-252,134,868,39210-Kcover page
20032003-07-252,109,864,73610-Kcover page
20042004-07-262,106,919,76810-Kcover page
20052005-07-252,093,227,31210-Kcover page
20062006-07-252,043,185,60810-Kcover page
20072007-07-252,008,434,79210-Kcover page
20082008-07-251,961,649,52410-Kcover page
20092009-07-241,943,722,59610-Kcover page
20102010-07-161,932,077,81210-Kcover page
20112011-05-311,902,200,00010-Kfiscal-year average
20122012-07-191,823,480,88010-K
20132013-07-191,780,704,93210-K
20142014-07-181,736,594,99210-K
20152015-07-171,710,703,17810-K
20162016-05-311,697,900,00010-Kfiscal-year average
20172017-05-311,657,800,00010-Kfiscal-year average
20182018-05-311,623,800,00010-Kfiscal-year average
20192019-05-311,579,700,00010-Kfiscal-year average
20202020-05-311,558,800,00010-Kfiscal-year average
20212021-05-311,573,000,00010-Kfiscal-year average
20222022-05-311,578,800,00010-Kfiscal-year average
20232023-05-311,551,600,00010-Kfiscal-year average
20242024-05-311,517,600,00010-Kfiscal-year average
20252025-05-311,484,900,00010-Kfiscal-year average
20262026-05-311,479,800,00010-Kfiscal-year average

Source: all 10-K filings of NIKE on EDGAR. Download this series as CSV. Licence CC BY 4.0, credit Buyback Radar.

What the buybacks cost, fiscal 2008 to 2026cash flow statement against share count
$48.7Bspent on buybacks
529Mfewer shares outstanding
0.3%buyback yield, last fiscal year’s spend on today’s market value

Cash spent comes from the cash flow statement. Shares outstanding fell by less than the company bought, because part of every buyback only replaces shares handed to employees. Today’s price is $37.13.

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NIKE buybacks, answered

How many shares has NIKE bought back?

Net of every new share it issued, NIKE has 772.5 million fewer shares than at its 1999 peak. That is 34.2% of the company.

How many shares does NIKE have outstanding?

1,485,308,829 shares, as of September 28, 2026, from the cover page of its latest 10-Q. At the 1999 peak it had 2,257,782,200.

What do NIKE's buybacks mean for a shareholder?

Each share is a bigger slice of the company. Someone who held NIKE stock in 1999 owns 1.5 times as much of the business today without buying another share. Whether that was a good use of cash depends on the price paid.

How does NIKE compare with other cannibal stocks?

NIKE ranks No. 226 of 467 companies on Buyback Radar by share of the company retired since its peak. Close to it on the list: Nucor (34.3%), Progressive (34.2%), Dover (34.2%), Reliance (34.2%).

Every answer is computed from NIKE's own SEC filings and rebuilt every Monday. Latest count: 10-Q on EDGAR.

Superinvestors who own it

Bill NygrenHarris Associates14,403,570 shares, $591.3M, Q2 2026
Tom GaynerMarkel Group447,400 shares, $18.4M, Q2 2026

From the latest 13F filings. All superinvestors.

Insider buying, last 12 months

Hill ElliottDirector; PRESIDENT & CEO2026-04-13, 23,660 shares at $42.27 $1.0M total
COOK TIMOTHY DDirector2026-04-10, 25,000 shares at $42.43 $1.1M total
ROGERS JOHN W JRDirector2026-04-09, 4,000 shares at $43.34 $173K total
SWAN ROBERT HOLMESDirector2026-04-07, 11,781 shares at $42.44 $500K total
Hill ElliottDirector; PRESIDENT & CEO2025-12-29, 16,388 shares at $61.10 $1.0M total
SWAN ROBERT HOLMESDirector2025-12-22, 8,691 shares at $57.54 $500K total
COOK TIMOTHY DDirector2025-12-22, 50,000 shares at $58.97 $2.9M total
KNUDSTORP JORGEN VIGDirector2025-11-07, 16,150 shares at $62.09 $1.0M total

The story

The numbers say what happened. The story says whether it can continue. We cover companies like NIKE in depth on Cannibal Stocks.

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