Buyback Radar
Company reports

Bread Financial

BFH

Bread Financial has retired 53.5% of its shares since 2004, from 82,614,310 to 38,419,268.

53.5%retired since 2004
22.8%last 5 years
15.9%last 12 months
38Mshares today
Shares outstanding, 2001 to todaysplit adjusted, from SEC filings
a quarter gone 2007half gone 202583M shares, 200438M20052010201520202025
2001, 74,322,9692026-07-22, 38,419,268
A share bought in 2001
1.9× more of Bread Financial today, without buying another share. It was one of 74,322,969 shares then. It is one of 38,419,268 now.
Every filing we read25 fiscal years, split adjusted
Fiscal yearDateShares outstandingFiling
20012002-03-0174,322,96910-K405cover page
20022003-02-2874,993,34610-Kcover page
20032004-02-2779,787,51310-Kcover page
20042005-02-2882,614,31010-Kcover page
20052006-02-2880,478,28810-Kcover page
20062006-06-3071,589,41010-Kcover page
20072008-02-2279,134,08910-Kcover page
20082009-02-2059,607,21910-Kcover page
20092010-02-2552,553,78910-Kcover page
20102011-02-2351,130,33510-K
20112012-02-2150,043,14710-K
20122013-02-2549,874,41610-K
20132014-02-2453,172,61510-K
20142015-02-2362,805,26610-K
20152016-02-1659,261,41010-K
20162017-02-2255,925,30110-K
20172018-02-2155,461,32310-K
20182019-02-2052,997,68510-K
20192020-02-2047,627,61110-K
20202021-02-2649,695,05110-K
20212022-02-1849,948,14610-K
20222023-02-2250,115,42110-K
20232024-02-1249,424,24710-K
20242025-02-0749,092,35610-K
20252026-02-0643,115,11610-K

Source: all 10-K filings of Bread Financial on EDGAR. Download this series as CSV. Licence CC BY 4.0, credit Buyback Radar.

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Bread Financial buybacks, answered

Is Bread Financial buying back its stock?

Yes. Bread Financial has 15.9% fewer shares outstanding than twelve months ago, 38,419,268 as of July 22, 2026. Over five years the share count is down 22.8%.

How many shares has Bread Financial bought back?

Net of every new share it issued, Bread Financial has 44.2 million fewer shares than at its 2004 peak. That is 53.5% of the company.

How many shares does Bread Financial have outstanding?

38,419,268 shares, as of July 22, 2026, from the cover page of its latest 10-Q. At the 2004 peak it had 82,614,310.

What do Bread Financial's buybacks mean for a shareholder?

Each share is a bigger slice of the company. Someone who held Bread Financial stock in 2004 owns 2.2 times as much of the business today without buying another share. Whether that was a good use of cash depends on the price paid.

How does Bread Financial compare with other cannibal stocks?

Bread Financial ranks No. 45 of 251 companies on Buyback Radar by share of the company retired since its peak. Close to it on the list: Valero Energy (53.7%), Charter Communications (53.5%), Crocs (53.2%), Spectrum Brands (52.9%).

Every answer is computed from Bread Financial's own SEC filings and rebuilt every Monday. Latest count: 10-Q on EDGAR.

Superinvestors who own it

Richard PzenaPzena Investment Management327,448 shares, $35.5M, Q2 2026
Chuck RoyceRoyce & Associates41,812 shares, $4.5M, Q2 2026
Bill MillerMiller Value Partners132,798 shares, $14.4M, Q2 2026

From the latest 13F filings. All superinvestors.

Insider buying, last 12 months

McCarthy Dennis JamesEVP, Chief Revenue Officer2026-09-14, 16 shares at $108.14 $2K total
Fawcett John J.Director2026-05-21, 698 shares at $86.43 $60K total

The story

The numbers say what happened. The story says whether it can continue. We cover companies like Bread Financial in depth on Cannibal Stocks.

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