Industries › Food, drinks, apparel and consumer brands
Consumer brand stocks buying back their own shares (October 2026)
38 consumer brand stocks on Buyback Radar have each retired at least a tenth of their own shares since their peak. Herbalife leads, with 63.5% of its shares gone since 2006. 3 of the 38 have retired half of themselves or more. Every count comes from the cover pages of the companies' own 10-K and 10-Q filings with the SEC, split adjusted, so it is net of the new shares handed to employees. The list is rebuilt every Monday.
| # | Company | Retired since peak | Peak | 5 years | 12 months | Market value |
|---|---|---|---|---|---|---|
| 1 |  HerbalifeHLF | −63.5% | 2006 | −9.3% | +1.6% | $1.5B |
| 2 |  CrocsCROX | −53.2% | 2013 | −23.1% | −12.2% | $5.9B |
| 3 |  Spectrum BrandsSPB | −52.9% | 2019 | −45.9% | −5.0% | $1.8B |
| 4 |  FlexsteelFLXS | −48.3% | 2019 | −40.0% | −22.4% | $343.7M |
| 5 |  TapestryTPR | −47.5% | 2005 | −28.7% | −4.2% | $24.0B |
| 6 |  Somnigroup InternationalSGI | −46.6% | 2004 | +7.1% | +0.2% | $13.4B |
| 7 |  Boston BeerSAM | −45.5% | 1999 | −17.4% | −4.8% | $1.8B |
| 8 |  PVHPVH | −44.1% | 2015 | −35.1% | −4.1% | $3.9B |
| 9 |  CapriCPRI | −43.6% | 2013 | −25.2% | −4.5% | $1.8B |
| 10 |  Seneca FoodsSENEA | −42.3% | 2011 | −23.9% | −1.4% | $1.2B |
| 11 |  Deckers OutdoorDECK | −42.1% | 2008 | −17.8% | −8.0% | $11.7B |
| 12 |  Kimberly ClarkKMB | −39.1% | 1999 | −1.2% | +0.2% | $35.1B |
| 13 |  Columbia SportswearCOLM | −36.5% | 2003 | −22.4% | −6.5% | $3.1B |
| 14 |  SeaboardSEB | −35.6% | 1999 | −17.5% | −0.1% | $3.8B |
| 15 |  MattelMAT | −34.9% | 2002 | −18.1% | −11.3% | $4.9B |
| 16 |  Wolverine World WideWWW | −34.4% | 2000 | −0.2% | +1.0% | — |
| 17 |  NikeNKE | −34.2% | 1999 | −6.2% | +0.5% | $55.1B |
| 18 |  Colgate-PalmoliveCL | −31.0% | 1999 | −5.5% | −1.4% | $75.0B |
| 19 |  SyscoSYY | −28.7% | 2001 | −6.4% | +0.2% | $39.4B |
| 20 |  Archer-Daniels-MidlandADM | −28.7% | 2010 | −13.8% | +0.3% | $39.8B |
| 21 |  Mondelez InternationalMDLZ | −28.2% | 2012 | −8.7% | −1.4% | $81.6B |
| 22 |  Altria GroupMO | −27.9% | 1999 | −9.5% | −0.6% | $125.4B |
| 23 |  Procter & GamblePG | −27.0% | 2006 | −4.2% | −0.8% | $369.3B |
| 24 |  Del MonteDMC | −25.8% | 2008 | −0.8% | −1.7% | $1.4B |
| 25 |  PepsiCoPEP | −22.8% | 2001 | −1.4% | −0.3% | $179.2B |
| 26 |  AcushnetGOLF | −22.2% | 2018 | −21.0% | −0.4% | $4.7B |
| 27 |  lululemon athleticaLULU | −20.1% | 2015 | −15.3% | −6.9% | $10.3B |
| 28 |  Monster BeverageMNST | −19.5% | 2015 | −7.4% | +0.3% | $89.6B |
| 29 |  IngredionINGR | −18.4% | 2012 | −5.9% | −1.7% | — |
| 30 |  WhirlpoolWHR | −17.2% | 2006 | +4.0% | +16.6% | $1.8B |
| 31 |  Church & DwightCHD | −16.8% | 2010 | −3.4% | −2.6% | $24.8B |
| 32 |  YETIYETI | −16.8% | 2022 | −16.6% | −10.1% | $3.1B |
| 33 |  Fossil GroupFOSL | −16.3% | 1999 | +13.4% | +10.0% | $409.2M |
| 34 |  Brown-FormanBF-B | −14.1% | 2013 | −4.2% | −2.9% | $13.3B |
| 35 |  G-III ApparelGIII | −12.8% | 2018 | −11.7% | +1.6% | $1.2B |
| 36 |  Newell BrandsNWL | −12.2% | 2017 | +0.1% | +1.6% | — |
| 37 |  US Foods HoldingUSFD | −11.7% | 2024 | −2.8% | −3.9% | $22.1B |
| 38 |  CortevaCTVA | −11.0% | 2019 | −8.5% | −1.8% | $8.6B |
Which consumer brand stocks buy back the most shares?
On Buyback Radar in October 2026, Herbalife (HLF) has retired 63.5% of its shares since 2006, followed by Crocs (53.2%) and Spectrum Brands (52.9%).
Which consumer brand stocks are buying back the fastest right now?
Flexsteel (FLXS), with 22.4% fewer shares than twelve months ago. 26 of the 38 have a lower share count than a year ago.
Why count shares instead of buyback dollars?
A company can spend billions on buybacks and still end the year with more shares, because it hands new stock to employees. The share count on the cover of the filing shows what actually disappeared. Every share retired makes the remaining shares a bigger slice of the same business.
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All 467 companies: the full Radar · Best buyback stocks · What is a cannibal stock
Updated 2026-10-24 from SEC filings. Grouped by the industry code each company files with the SEC. Not investment advice. How we count.